Action Guide Library

test

Most websites use lead magnets to get new people to sign up for their email list, but they neglect to promote those lead magnets to existing subscribers.

With this strategy, you’ll email your existing subscribers a link to a special landing page that gives them access to your best lead magnet in exchange for sharing a pre-written social post. They get an awesome new resource, and you get free shares and referral traffic.

Is your homepage converting 10% of visitors into email subscribers? If not, you’re leaving easy list growth on the table. The Upside-Down Homepage structure is specifically designed to convert as many visitors as possible into subscribers, and can often double your homepage’s conversion rate. With this strategy, you’ll use our free tool Welcome.ly to create a new homepage based on this simple structure (even if you have no design skills).

Instead of trying to come up with killer Facebook ad ideas from scratch, why not just use content that’s already proven to resonate with your audience? If you have an email list, you have a built-in idea factory for profitable ad campaigns. With this strategy, you’ll identify your most popular recent email and turn one component of it into a Facebook ad that generates low-cost leads.

No matter how good the content you send your email list is, your subscribers’ engagement will decline over time. By setting up an email sequence specifically designed to re-engage subscribers who haven’t interacted with your emails in the last 90 days, you can keep your list as healthy and engaged as possible. That means better deliverability, higher click/open rates, and more sales.

Most people drive registrations for their partner webinars by sending emails that link to a webinar registration page. However, we’ve found you can consistently increase registrations by 40% if you use a one-click registration link instead. A one-click registration link instantly registers people for your webinar right when they click the link (so they don’t have to go through the process of signing up manually on a registration page).

What most people don’t realize about webinars is that you can reuse them much more often than you think. If you’ve already created content for a sales webinar, you can easily invite your email list to attend it at least once per month without changing anything about the webinar. Instead, just create a different lead magnet each month to offer people who register for the webinar. That way, you can cater the same webinar to many different types of people who are already on your list.

You’ve heard of a guest blog post, right? Imagine a version of guest posting that takes way less time and gets you way more email subscribers. That’s Guest Emailing. The concept is simple—ask another company or influencer in your space to promote your lead magnet to their email list. In exchange, you promote their lead magnet to your list.

Even if you have a small list (or you’re not super well known), you can still grab big chunks of new subscribers with guest emailing.

Most websites send new email subscribers to a generic thank you page that doesn’t give them any additional action to take. This strategy replaces your “dead end” thank you page with one that offers new subscribers a free bonus resource in exchange for sharing a pre-written social post. The result? At least 40% of your new subscribers will share your post and send you warm referral traffic from social media.

For most websites, 80%+ of traffic comes from < 3 blog posts—yet those posts are not optimized to drive email signups. You can easily triple the number of new subscribers those posts are generating by creating content upgrades for each of them. A content upgrade is a lead magnet specifically designed for an individual blog post. For best results, you’ll offer the content upgrade in the first and last ⅓ of the blog post and in an exit intent popup.

You don’t have to be an SEO guru in order to start getting more organic search traffic from Google. All you have to do is make 5 simple tweaks to your most linked-to blog posts and you can start getting hundreds (and in some cases, thousands) of additional visitors per month.

98% of text messages are opened within 5 minutes of being received. So why do the vast majority of businesses make no attempt to text their customers? By building a simple SMS list for your next promotion, you can easily increase sales 10-15%. This Action Guide will show you exactly how to set it all up, get your subscribers to sign up for the list, and get them to take action when the time comes.