ACTION GUIDE

Add Content Upgrades to Blog Posts

For most websites, 80%+ of traffic comes from < 3 blog posts—yet those posts are not optimized to drive email signups. You can easily triple the number of new subscribers those posts are generating by creating content upgrades for each of them. A content upgrade is a lead magnet specifically designed for an individual blog post. For best results, you’ll offer the content upgrade in the first and last ⅓ of the blog post and in an exit intent popup.

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Complete in < 1 hour
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300%+ increase in email subscribers per post

To-do list

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    Identify your 3 most visited blog posts from the last 90 days

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    Use our free tool Attract to create your content upgrade for each post

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    Add a CTA to the first and last ⅓ of the post to opt in for the content upgrade

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    Use Sumo or Optinmonster to collect email addresses and deliver the lead magnet

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