If you’ve ever procrastinated on launching a product because you couldn’t get that question out of your head, you’re not alone.
Because creating your product is one thing...
But selling it?
That’s the moment that tends to bring momentum to a screeching halt.
You’ve seen those epic email launch sequences from seasoned marketers in your inbox for years…
You know you’re gonna need one for your launch...
But how are you actually going to write it? How many emails should you send? When should you send them?
How do you talk about your product without slicking your hair back and saying stuff like “BUT WAIT! There’s more...” The last thing you want to do is alienate the subscribers you worked hard to attract with a lame sales pitch.
If questions like that have ever caused you to slow down, hesitate, or dread taking the leap and launching a product that could be game-changing for your business...don’t worry.
You don’t need to transform yourself into the world’s greatest copywriter.
You just need 4 weeks inside Launch Accelerator.
In Launch Accelerator, our team will coach you through every step of the part of launching that NOBODY wants to go through alone—writing the freakin’ emails.
Give you tested, plug-and-play email templates we’ve used in multiple 6- and 7-figure launches across a wide variety of industries
Meet with you 3x per week and coach you through turning those templates into unique emails that feel on brand and personal
Personally review EVERY email in your sequence and give you the feedback you need to take them from good to great
Map out your launch schedule, so you know exactly when to send each email and how to structure your sequence
Hold you accountable and keep you on track to have a 100% finished email launch sequence by the end of Launch Accelerator
Launch Accelerator gives you a unique combination of LIVE online training and individual coaching that guarantees action, accountability, and an actual outcome for your business.
In other words, it’s nothing like an online course. Because frankly, there comes a point for every entrepreneur when it takes more than a bunch of one-size-fits-all videos to meet your goals.
That’s why Launch Accelerator is built to give you a tangible result (not just access to more training you probably won’t watch).
During our 4 weeks together, you’ll get:
Every week, we’ll meet on 3 live group calls designed to do one thing: get stuff done. We’ll lay out your action items, equip you with email templates and additional resources, then coach you through every step. You’ll be able to ask questions and get help on any challenges you encounter along the way.
Our team will personally review every email in your sequence and show you exactly how you can improve them—so you can actually be confident in your copy.
We’ll break the typically overwhelming process of writing your email sequence into bite-sized, manageable projects you’ll complete one step at a time. In addition to the work you accomplish on the group calls, you’ll also get a detailed walkthrough doc that shows you how to complete everything step-by-step.
We track your progress on every action item and project on a daily basis. If it looks like you’re falling behind, we reach out and lend a hand to make sure you don’t lose momentum.
At the end of Launch Accelerator, you’ll have a private 1:1 call with one of our coaches to make sure you have everything you need to send your email sequence with confidence. You’ll also be able to ask questions and get feedback on any other aspects of your launch.
We keep Accelerator classes small so you can get feedback and accountability from your fellow students (and 1:1 interaction from our team). As a bonus, you’ll also be able to check out each other’s email sequences for ideas and inspiration!
Before Launch Accelerator begins, we’ll send you access to our Launch Vault—think of it as an “advanced syllabus” for everything we’ll be helping you with during the Accelerator. You’ll get:
Our 10-Part Email Launch Sequence Template: This is the proven template we will coach you through implementing inside Launch Accelerator. With lifetime access, you’ll be able to use it again and again for any product you launch in the future.
The Launch Sequence Library: A collection of full email sequences used in 6- and 7-figure launches that you can use for inspiration, ideas, and swipe copy for future launches.
The Email Grading Scorecard: Our scorecard gives you a simple system for making sure any email you write (now or in the future) is built to grab attention and convert.
Week #1 APR 6-11: Nail Your Launch Messaging
Week #2 APR 13-18: The Pre-Launch Sequence — 3 Emails That Build Trust and Prime Your Audience to Buy
Week #3 APR 20-25: The Launch Sequence — 7 Emails That Drive Urgency and Sales from Start to Finish
Week #4 APR 27-2: Advanced Tips, Finalizing Your Emails, and Sequencing Your Launch
Each week will feature 3 live group coaching calls that follow this structure:
We’ll teach you the core concept of the week and you’ll be able to ask questions.
You’ll watch as we implement the concept you learned on Monday step-by-step.
You’ll have a small group work session where everyone makes progress on the weekly bite-sized project. You’ll be able to ask questions in real-time as you run into any bumps or roadblocks. It’s built-in accountability and action.
We grade Launch Accelerator on one metric—your success.
If you show up, put in the work, and don’t walk away with a finished email sequence you’re pumped to use in your launch, then we failed.
That’s why each enrollment period is limited to 60 people—so you can get the kind of hands-on guidance and feedback that leads to fast results.
It’s also why we have a short application process. That way, we can make 100% sure your business is a great fit for the program, and likely to succeed with it.
There are only 2 possible outcomes if you’re accepted into Launch Accelerator:
When you’re ready to launch, all you have to do is queue up your completed email sequence and hit “send.” The marketing asset most critical to your success will be 100% finished.
You give it an honest effort, but just don’t feel confident in the email sequence you create during Launch Accelerator. We give you a full refund.
If you’re willing to show up and hustle, we’re willing to take all the risk.
Because we have (literally) hundreds of past graduates who are seeing phenomenal success:
Each week, you’ll need to spend about 5 hours working on your business. If you’re not serious enough yet to make that modest commitment, Launch Accelerator won’t be a good fit for you.
Since our live calls are action-oriented, we do encourage you to attend as many of them as possible. However, we also get that sometimes stuff happens. You’ll have access to recordings of everything, so you’ll be able to revisit the calls and catch up in your own time if you can’t make a few.
If you have no idea what your product is going to be or what problem your business solves, it’s probably not the right time for Launch Accelerator.
Launch Accelerator will work for anyone selling:
As long as you have something to sell and an email list (even a small one) to sell it to, you’ll be a good fit for Launch Accelerator.
If you put in the work and don’t feel good about your sequence, we’ll give you a full refund. You’ll also have the option to credit your $500 tuition toward a 12-month 1:1 coaching program.
That’s part of the reason why we require that you apply to join Launch Accelerator. If we don’t think you’re likely to end up with a finished launch sequence you love, we’ll be upfront and tell you instead of admitting you to the class.
Launch Accelerator lasts for 4 weeks starting April 6th. You’ll have 3 scheduled meetings each week and weekly action items that ensure your progress and keep you on track.
For over a decade Andy Traub has adjusted to the ever-changing digital landscape by creating a variety of products and services. Now he’s bringing that expertise to Growth Tools. He was podcasting a decade ago, published his own book (and sold over 10K copies), and has been featured on the Dave Ramsey's show and in Forbes Magazine.
He lives outside of Nashville, Tennessee with his wife of 13 years, their three kids, and a fat pug named Zeek.
If you’re ready to finally give yourself the space to spend 4 weeks doing focused, productive work on your business that generates results you can see, apply for Launch Accelerator.
We’ll take the time to look at your business, make sure it’s a perfect fit for the program, and then offer you one of the 60 limited spots.