Most business owners do. And the fact is, they’re usually right.
Putting a website together involves a thousand tiny decisions, and you’re not alone if you felt like you were just taking your best guess when you made them.
Is your website built to generate customers, or is it just the result of a bunch of random tactics thrown together?
Figuring that out on your own is overwhelming, not to mention time consuming—especially when most of your days are spent hunched over your computer just trying to figure out ways to generate more traffic.
Here’s the thing: if you have traffic coming to your site and you have a product to sell, the fastest way to grow your revenue isn’t to increase traffic. The fastest way is to convert more of the traffic you’re already getting.
That’s exactly what our team will personally help you do in Conversion Accelerator.
Conversion Accelerator is a hands-on, limited program that gives you a combination of accountability, 1:1 feedback, and done-for-you services you’ll never find in any online course.
Over the course of 4 weeks, our team will:
Audit your website and show you the biggest opportunities for generating more leads
Create a brand new lead magnet for you
Create a brand new homepage for you
Meet with you 3x a week and coach you through implementing the optimization process we’ve spent years testing across 100s of businesses
Hold you accountable the whole way through
Here’s what you’ll get during our 4 weeks together:
In Conversion Accelerator, we don’t just tell you what to do and then leave you to do all the implementation alone—we actually roll up our sleeves and get down in the trenches with you. That means we:
Audit Your Website: Before Week #1 even starts, our team will personally review your website and send you a video that covers copy recommendations and specific opportunities for improvement that we’ll work on with you during the Accelerator.
Create a Brand New Lead Magnet for You: When we optimize your homepage in Week #1, our team will create a pro-quality lead magnet you can offer to visitors on the page when they sign up for your email list.
Give You a Few Other Surprises We Won’t Reveal Just Yet: Why spoil all the fun now? One of our goals of Conversion Accelerator is to leave you wowed enough to want to work with us even more. That means we show up ready to work just as hard on your business as you.
Every week, we’ll meet on 3 live calls designed to do one thing: get stuff done. This is where our team will get you started on your action steps for the week, answer questions, and help you work through any challenges you encounter along the way.
You’ll complete 1 bite-sized project that will move you closer to the ultimate goal (doubling your website’s conversion rate) every week. In addition to the work you accomplish on the group calls, you’ll also get a detailed walkthrough doc that shows you how to complete everything step-by-step.
We track your progress on every action item and project on a daily basis. If it looks like you’re falling behind, we reach out and lend a hand to make sure you don’t lose momentum.
Think of this as an “advanced syllabus” to what we’ll be helping you implement during Conversion Accelerator.
You’ll get lifetime access the second you sign up for Conversion Accelerator, so you’ll have a library of conversion optimization resources at your fingertips instantly. You’ll get:
All of our internal optimization checklists, templates, and worksheets: Imagine having a built-in process that ensures your website (and every website or landing page you create in the future) is built to convert well. That’s what this collection of resources gives you—every strategy and optimization we’ve spent years testing in our own business + the 100s of businesses we’ve coached through implementing them.
15 detailed website teardowns: In-depth videos where you can see us audit websites of previous Conversion Accelerator students, so you can see the exact changes they made to double the number of leads their websites generate.
The most important copywriting formulas for your website: What should you write on your homepage? What type of headline should you use? How do you create the right call-to-action? Stop guessing—this guide will give you a go-to set of copywriting formulas (with templates and examples) for the key parts of your website.
With Accelerator classes, we grade ourselves on one metric—your success.
If you show up, put in the work, and don’t get the results we promise, that’s on us.
That’s why each enrollment period is limited to 50 people—so you can get the kind of hands-on guidance and feedback that leads to fast results.
That’s why there’s an application process—so we can make sure your business is a great fit for the program.
And that’s why your success is guaranteed.
There are only 2 possible outcomes if you’re accepted into Conversion Accelerator:
You succeed. By the end of our 4 weeks together, your website is generating twice the number of leads it was when you joined the program. You’re seeing measurable, impactful growth in your business.
If you haven’t doubled your website’s email signup conversion rate by the end of the 4 weeks, we’ll give you a full refund. You’ll also have the option to credit your $500 tuition toward our 12-month 1:1 coaching program.
Conversion Accelerator is the anti-course. It’s not about investing in something that you’ll get around to watching “someday.” It’s about investing in something that’s going to get you real results now.
If you’re willing to show up and hustle, we’re willing to take all the risk.
Because we have (literally) hundreds of past graduates who are seeing phenomenal success:
Take a peek inside the private slack channel to see how students support each other and give feedback throughout the course
Or read countless 5 star reviews:
“I love the style of hyperfocus for 4 weeks and constant reminders to take action. It’s been literally exactly what I was hoping for.”
- Nick True
“This has been an eye-opening experience. The level of support I’ve received is something I’ve never had with any program I’ve purchased in the past.”
- Tasia Barriero
Week #1 NOV 19-24: Optimizing the Most Important Page on Your Website
Week #2 NOV 26-1: Setting Up Your Site-Wide Call-to-Action
Week #3 DEC 3-8: Optimizing Your Next 3 Highest Traffic Pages with Personalized Offers
Week #4 DEC 10-15: Advanced Conversion Strategies to Take You Over 2x Leads
Each of the 4 weeks of Conversion Accelerator will feature 3 live group coaching calls that follow this structure:
We’ll teach you the core concept of the week and you’ll be able to ask questions.
You’ll watch as we implement the concept you learned on Monday step-by-step.
You’ll have a small group work session where everyone makes progress on the weekly bite-sized project. You’ll be able to ask questions in real-time as you run into any bumps or roadblocks. It’s built-in accountability and action.
Each week, you’ll need to spend about 5 hours working on your business. If you’re not serious enough yet to make that modest commitment, Conversion Accelerator won’t be a good fit for you.
Since our live calls are action-oriented, we do encourage you to attend as many of them as possible. However, we also get that sometimes stuff happens. You’ll have access to recordings of everything, so you’ll be able to revisit the calls and catch up in your own time if you can’t make a few.
After you’re accepted into the program, we’ll walk you through a simple onboarding process that makes sure you have the ability to track the right numbers on your website. We’ll show you how to calculate your website’s conversion rate over the past 90 days and then compare that number to your website’s conversion rate over the final 2 weeks of the program to grade your success.
One of the unique things about Conversion Accelerator is we guarantee your success.
If you put in the work but don’t double your website’s conversion rate by the end of the 4 weeks, we’ll give you a full refund. You’ll also have the option to credit your $500 tuition toward a 12-month 1:1 coaching program.
That’s part of the reason why we require that you apply to join Conversion Accelerator. If we don’t think your website is ready to benefit from optimization, we’ll be upfront and tell you instead of admitting you to the program.
Conversion Accelerator lasts for 4 weeks starting August 3rd. You’ll have 3 scheduled meetings each week and weekly projects that ensure your progress and keep you on track.
At this point, I’ve spent enough time talking about myself. :)
All you need to know is I’ll be there every week to hold you accountable and help you make progress toward landing your partnership.
But joining me in the Partnership Accelerator will be one of the best entrepreneurs and coaches I've ever worked with - Andy Traub
For over a decade Andy Traub has adjusted to the ever-changing digital landscape by creating a variety of products and services. Now he’s bringing that expertise to Growth Tools. He was podcasting a decade ago, published his own book (and sold over 10K copies), and has been featured on the Dave Ramsey's show and in Forbes Magazine.
He lives outside of Nashville, Tennessee with his wife of 13 years, their three kids, and a fat pug named Zeek.
If you’re ready to finally give yourself the space to spend 4 weeks doing focused, productive work on your business that generates results you can see, apply for Conversion Accelerator.
We’ll take the time to look at your business, make sure it’s a perfect fit for the program, and then offer you one of the 50 limited spots if we’re confident it will double the number of leads your website is generating.